BVLGARI New York Retailer, via the eyes of Peter Marino



Present in one among Manhattan’s most central areas, on the nook between fifth Avenue and 57th Avenue, the brand new retailer occupies 308 sq. meters of the outer façade of the Crown Constructing, making it a real landmark of New York.

Symbolically relocated from the Everlasting Metropolis to New York, the Condotti door represents the place to begin of a journey into the essence of the Bulgari lifestyle. A handmade reproduction of the lantern hanging over the doorway of the Roman flagship retailer enhances this copy.

The interaction between outdated and new marks the particular affinity between Peter Marino and Bulgari, and defines the daring character of this retailer: it’s a sapient mix of historical and modern, a play of ambiguities between structural parts and ornament, a real journey again into the model’s 130-year-long historical past.

Like throughout a stroll via the sun-kissed metropolis of Rome, a shiny central promenade welcomes the customer. With the star-patterned white Lasa marble mosaic on the ground, two oval formed counters in mild galvanized iron – impressed by the famend Italian architect Carlo Scarpa – and two chandeliers by Italian architect Gio Ponti, this atmosphere is dominated by mild.

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